Online Marketing

Browse through our all-inclusive section on the online marketing arcade. Read articles that talk about various services and techniques employed in this field. Also, learn about how to formulate strategies and plan campaigns for the growth of your web business.

Google Unveils its Search Algorithm Secrets
The mystery behind the Google Algorithms is finally disclosed partly though. Google opens up its closely guarded search algorithm formula to the world. more...

Internet Banner Advertising - The Lost Child of Marketing
Internet banner advertising has long been considered as the lost child of marketing. Once known to be the only means of advertising on the Web, it has now dwindled in importance. However, this medium still has the ability to attract visitors and incite sales. more...

'Blogging - in the arcade of Internet Marketing'
'We never succeed at anything unless we have fun doing it.' This should be an eye-opener for all those who think blogging is too juvenile and trivial to make a difference. more...


Web Analytics
The semantics first. Analytics is the branch of logic concerned with analysis. 'Analysis' is an exhaustive examination of the subject under consideration. Analytics is sophisticated analysis of data, put simply. Web analytics is analyzing the website and everything concerned therewith. more...

Google, Microsoft and Yahoo - The Love Triangle

Information and technology are two industries that have the power to change the entire outlook of global business. These multi billion dollar industries are proving to be the bone of contention for industry leaders like Microsoft, Yahoo and Google. The dogfight we have been seeing clearly indicates the vested interests of the industry leaders.more...

How To Reduce Bounce Rate Through Website Analytics and Usability

Information and technology are two industries that have the power to change the entire outlook of global business. These multi billion dollar industries are proving to be the bone of contention for industry leaders like Microsoft, Yahoo and Google. The dogfight we have been seeing clearly indicates the vested interests of the industry leaders.more...