We Presume: Your website is ready, launched and is also being optimized for search engines in order to begin your Internet marketing campaign. Your search engine rankings are high for a number of keywords and you are receiving a lot of traffic through those keywords too. But the bounce rate from some of these high traffic pages is quite high. Meaning, the conversion ratio is not too impressive.

Web Analytics reports or other web traffic analysis packages will help you analyze your website performance to check the problem in these pages. You can utilize the data in these sites to improve your page from the viewer's perspective making it more user friendly than before. In order to get into the depth of the matter, as to why your website pages are not performing the way they are expected to perform, you need to conduct a reality check on your website.

A reality check is when you sit on the user's chair and browse through your website in order to find out what is working and not working from a user's point of you. Begin by typing the searched term in the search engine for which the website is ranking. Click on the search result of your website and enter the site. This is the first point of your check. Find out whether the page is loading smoothly and is not taking too long to completely load. Once the page opens its time for a to analyze the page content. Enter the website and take a careful look at the whole page. Try and find out the loose end in this page. A content wrongly place, a loose link or a confusing navigation. The problem could be any where, either it could be excessive text problem, or too many images that confuse the user.

Here is where the Usability factor of your website creation comes into action. When a page is being designed and optimized for the search engines, it should be made sure that they are being useful to the users too. Design your website pages for the users, because if they are not satisfied with the content in your website, they will not convert.

Here are a few features which you must keep in mind while making your website useful and user friendly.

• You must always know the right usage of images in your website. Images are important in a website, they provide a visual relief and understanding of the text to the web page viewers.

• Make rich use of the formatting tools available. They gives some body to your page and increases its volume too.

• Be very clear and focused about the action in the web page where the user has landed. Assuming that the user is already there, he must know what is he expected to do there.

• A good way to promote your website is through self promotion. When in one page, utilize it to promote the other pages in your website.

Internet marketing is a collective effort, and only through a combined effort of web analysis and usability efforts can a website promotion be completely carried out.

To know more about Search Engine Marketing read the below article :
Search Engine Marketing: A Uni-dimension or multi-dimension practice?