Key Performance Indicators of your SEO Campaign

One of the most important and effective online marketing services, search engine optimization has grown on to become a full-fledged service industry involving scores of professionals from around the globe. It encompasses a wide range of activities that are undertaken for the promotion of web pages on search engines.

However, more often than not, webmasters end up confused as to which activity and its consequent results are more crucial for their campaigns. The fact is, every webmaster follows different concepts of optimization and therefore measures performances accordingly. Elements like PageRank, that were once considered paramount, are on their way to becoming passé.

Listed below are few of the key performance indicators that will determine the success of optimization campaigns in the times to come:

• First and foremost, track the number of unique keywords on which your site appears. You will obviously have to cater to generic and competitive keywords, but, it is also important that cater to a diverse range of words and phrases that are unique to your business.
• Count the number of organic visits per page. As an optimiser, you will want all your web pages to do well and bring in traffic. However, what is crucial is the amount of traffic generated by your unique keywords. If the ratio between 'general' traffic and 'unique' traffic is too wide, you need to address this issue immediately.
• Calculate the conversion rate of each keyword of your SEO campaign. As a marketer, you need to focus on maximising returns. So, do away with non-performing keywords that are burdening your campaign unnecessarily.
• Keep a tab on the backlinks counter of search engines you cater to. This will give you an insight into the effectiveness of your link building strategies.
• To check the 'crawlability' of your site, find out about the number of pages search engines have indexed from it. This will give you a fair idea of what is working or not working, in terms of organic search engine optimization.

As a webmaster, you should never forget that user demands are becoming increasingly dynamic in the online marketplace. Therefore, to be successful here, you have to strive to offer something new and different through your website.